Archive for the ‘Products’ Category

Flowers Baking: Recipe for Sustainability

There is no doubt that fossil-fuel based products form the backbone of energy-driven developed countries. But as we move through the 21st century, increased demand for petroleum products isn’t the only head-line. Fresh water is becoming an ever-more precious resource. Not only is the global water consumption increasing, but shifting demographics are putting more strain on this precious resource.

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Water Technology Will Replace Global Warming as a Global Priority

Amid conditions of burgeoning populations, climate change, growing scarcity and increasing regulation, water provision has risen significantly on the worldwide agenda as the global ramifications of these issues becomes ever-more evident. As a consequence, and despite the effect of the global economic downturn, the market for water technology is set for major growth. Two powerful technology drivers are the industry’s long-standing awareness of the cultural and geo-political implications of the imperfect balance of water resources, and the growing perception among investors of the serious potential commodity value of potable supplies. Joe Schoendorf of venture capitalists Accel Partners, said water technology will replace global warming as a global priority.

Goldman Sachs estimates the global market for purification and supply technologies is currently worth $400billion, but according to a wide consensus of the world’s analysts, environmental bodies and business agencies, it is about to get much bigger, making it easy to understand why water is being labeled the new ‘blue gold’.

-The Association of Water Technologies